Monday, June 29, 2009

Logo Redesign and Use: Pocket Books

For this assignment, we had to choose an existing company and redesign their logo, and then use the new logo for advertising, a company letterhead, etc. In my research, I found that Pocket Books had gone through a few different redesigns, but people tend to prefer the little kangaroo. I kept this in mind when I did the redesign, and incorporated it on the business card, letterhead, and bookmark.

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